Posted in Business Products & Services

Branding Your Business Cards

business cards in DubaiA business card is essential for any professional or company. Yes, it provides basic information such as your complete name, position in the company, and contact details, but more than that, it helps market your brand and business. They represent your brand and business and they help you make that crucial first impression on your potential clients and business partners.

When you create and print business cards, you are investing money and effort in them. For this reason, it is important to get them right the first time around. To help you in this project, here are some noteworthy points you should consider in creating business cards in Dubai as recommended by the top branding and marketing specialists in the country.

  • Enlist the expertise of a graphic designer – A graphic designer will help bring your creative vision to life. So you may have an idea of how you want your business card or logo to look like, but you do not have the technical skills to put this concept into paper – or even a printable soft copy. A graphic designer is well able to use a variety of design software programmes that will give life to your idea. With this, you will be able to see if this is how you really want your business cards to look like, and you can make the changes or improvements accordingly.
  • Choose the appropriate colour – Experts say colours are able to convey a message to people. In designing your business cards, you must pick the colour that can help you convey your branding message more effectively. Remember that black exudes power, authority, and seriousness, while white reminds people of cleanliness, order, and simplicity. On the other hand, red signifies passion and energy, green is growth and success, and blue stands for knowledge, intelligence, and loyalty. Before you settle on any colour, make sure the message that comes with it is the one you want to convey.
  • Find the ideal font – Like with colour, the right font can help reinforce the message you are sending. Choose a font style that is consistent with your brand and field of expertise. If you are a lawyer or a law firm, choose font styles that have a serious look as professionalism is highly valued in your industry. If you are a creative artist or an interior designer, you can play up with font styles to reflect your creative abilities.
  • Come up with cool gimmicks – It’s safe to say that there are millions – if not billions – of business cards out there. Make sure that yours stand out. Try giving it a creative spin by breaking out of the mould of regularly sized and designed cards. Simply changing the shape or adding an embossed logo can make a difference.
  • Find a reputable printing company – The final part is looking for a printing company that can produce the outcome you want, especially if you have special gimmicks for your business cards. Make sure the printing company can produce the cards according to the design – from the colour and font down to the size and cut. Your time, effort, and money might just be wasted if you end up with business cards that are far from what you have designed. If you need to get in touch with one, go to this website and see what professional printing companies can do for you.

 

 

Posted in Business Products & Services

Why Computer-Assisted Translation is better than Machine Translation

A lot of people might be familiar with the terms “computer-assisted translation” and “machine translation”, but some think of these terms as the same thing. But the truth is that there is a huge difference between the two, from the process involved to the results they give, particularly if you are need of legal translation in Dubai.

Machine Translation: Fast, but Rough and Imprecise

Machine translation is simply feeding your source text to a computer program that automatically translates it to another language of your choosing. There is no other human interaction other than the source text input and getting the result after.

The advantage of utilizing machine translation is speed and the cost of implementing it. There are free websites and programs like Google Translate that a person can use for short translations, or you can buy software that can translate a bulk of documents at a very short time.

legal-translation-in-dubaiHowever, the biggest disadvantage of using machine translation is the accuracy of the texts that were translated. This is because these programs translate texts verbatim; they take the literal translation of the word on another language without context or intent. Though there are some that suggest alternate versions or words for a bit more accuracy, they next problem that machine translation users will have to face is the sentence structure.

While it is possible to have someone act as a “post-translation editor” to proofread and correct these errors, it kind of negates the speed advantage, which was the primary reason you’d use this process. Also, they are likely to ask for the original text themselves for some context, which begs the question: why not just hire a certified translator to do the job for you?

Computer-Assisted Translation: The Human Touch

Computer-assisted translation is human translation that is done with the aid of computerized tools. Simply put, a person is still the one reading and deducing the source text and translating the document to its target language, but he makes use of computerized translation tools to help him work faster and with more accuracy.

These computerized translation tools include spellcheckers or spelling correction functions, online dictionaries (particularly multi-lingual ones) to help look up the meaning of the word and help the translator pick the right one, thesaurus for choosing the best word for a given context; any tool that can help a translator do his work more efficiently.

So while the translation might take longer than a machine-translated one, you are assured that the quality of the translation via computer assistance far exceeds that from an automated one. So for services like English to Arabic translation in Dubai, it would be best to seek help from certified translators like Front Line Translation for fast, yet accurate multi-lingual translation services.

Posted in Business Products & Services

A comprehensive range of business solutions

Business Solutions: Services that Complement Your Company

For ventures and startup companies, maintaining an efficient and lean operations is the key to survival, and overtime, growth and development. It is important to operate with financial efficiency in mind, while also maintaining a high level of productivity and quality. To supplement your in-house operations, there companies in the UAE that provide specialised business solutions. If you are unfamiliar with them, here are a few to get you started:

  • Commercial license services – business solutions providers can change or renew their license to operate at the Department of Economic Development (DED) and Ministry of Economy
  • Membership renewal – service providers can handle the renewal of business memberships with the Abu Dhabi Chamber of Commerce and Industry
  • Work permits – experts can help you quite a permit to work, apply for permit amendments, or cancel your permit completely
  • Visa services – professionals can help companies acquire a Visa for a foreign asset who will be working in the company or renew a Visa for a current employee. Visa applications are applicable for a variety of purposes
  • Notary public services – experts can help in acquiring pre-approval from the Notary public for specific documents
  • Insurance solutions – professional PRO experts can assist in processing new applications for health insurance and renewing old insurance programmes
  • Account setup – business solutions providers can liaise with account representatives to set up accounts in Etisalat, applying for bank accounts
  • Company registration – PRO professionals can register your newly formed company at the Ministry of Labour
  • Document authentication – PRO companies can manage the authentication of foreign documents at the Ministry of Justice & Ministry of Foreign Affairs
  • Office setup – business solutions experts can evaluate your business needs against your budget and recommend an office that will best fit you
  • Company liquidation – business solutions professionals can assist in the liquidation of your business, should you ever need it
  • Settling fines – you can easily outsource small but urgent tasks such as settling fines through business solutions providers
  • Liquor license application – experts can help you obtain the license to own and store liquor
  • License cancellation – professionals can help you cancel your commercial license
  • Newspaper advertising – you can get word out about your company or business by putting an ad on a newspaper through a PRO expert

With business solutions experts, you can outsource work that are not central to your operations, to trusted third party service providers. This allows you to concentrate on managing your company, and allocating all your resources into furthering growth. Choose which solution will best suit your business needs to help you get the most return on investment.